New York, NY
Cacho Falcon was born in 1978 in Asuncion, Paraguay, and has been working as an artist in New York City for the past 12 years.
In 2003, Cacho began selling what he termed “Therapeutic Denim”—jeans custom painted with personal images. Clients brought their denim to Falcon, and as they told him about their life, he rendered their stories and confessions onto the material. These drawings were the beginnings of Falcon’s identity narratives. The drawings also marked the beginning of his dream-like style, which is often situated in a psychological tapestry of private and public spaces, not dissimilar to the urban setting from which Falcon lives and works.
In addition to Falcon’s “Therapeutic Denim”, he began cutting and fitting T-shirts with a similar artistic idea. The custom-made garments displaying unapologetic and individual emblems of experience or identity caught the attention of Perry Ellis, which led Falcon to Fashion Week in 2004. Elle Magazine included one of Falcon’s denim jackets in their pages that December and soon afterward Falcon designed a one-of-a-kind collection of denim for Guess. In 2005, American Idol winner, Carrie Underwood, wore a pair of Falcon’s jeans to the finals.
Despite the attention he received from the fashion industry, Falcon also worked odd jobs and lived in small apartments throughout Brooklyn with other young Paraguayans taking root in New York City. He continued to make custom clothes with a Wilhelmina agent who booked him gigs at various denim stores in malls across America where he drew on clothing for individual customers. While Falcon found this work both interesting and somewhat bleak, he was still largely motivated to make work based on personal experiences.
“Mundo Paralelo” (Solo Show)